There's no question about it — SMS texting has become central to communications today — and usage continues to grow:
- More than 95% of mobile handsets are now SMS-enabled (Nielsen Mobile)
- 35% of U.S. wireless users rely on their mobile phone for SMS more than voice calls (Toluna/Vlingo)
- SMS traffic grew to 110 billion monthly in 2008 from 9.8 billion monthly in 2005 (CTIA)
If you look at this SMS explosion and bring even more devices into the mix and create new communications experiences — it's the formula for growing data revenues.
And equally important — happier customers doing cooler things with your mobile service via SMS.
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